Unibet Review

Established over 25 years ago, the operator brings much experience to the UK betting market. The Legalcasino team finds Unibet’s promotions and line attractive, especially for football and horse racing fans. Let’s examine how Unibet’s platform performs across its main features.

Advantages and Disadvantages

Brief Information

Year of foundation	1997
Owner	Kindred Group PLC
Mobile application	Android / iOS
Welcome bonus	Bonus: £40 Money Back + £10 Casino Bonus
Minimum deposit	£5
Functions	Cash Out, Bet Builder, Boosted Odds, Live Streaming
Customer service	Live chat, email, phone

Unibet Welcome Bonus

New customers receive a welcome bonus of up to £40 money back if their first bet loses, plus a £10 Casino bonus. Sign up, make a minimum deposit of £10 via debit card only, and place your first stake to qualify. It should be a market with odds of Evens or greater (2.0+) for each leg and must settle within 7 days of registering your account. If it loses, Unibet will cover your losses up to £40 within 10 hours. Full Terms & Conditions apply: www.unibet.co.uk/promotions/sportsbook-promotions/welcome-to-betting.

Unibet Line and Features

Unibet was founded in 1997 by Anders Strom, who ran a telephone betting service from his home in London. After obtaining a gambling licence, he launched one of the world’s first betting websites in 1999. He was only beaten by Intertops and William Hill, who did it earlier.

Since then, competition has increased, but the bookmaker remains one of the leaders in the industry, regularly introducing new features and markets to expand its audience. Below is an overview of the most interesting of these.

Sports and Markets

Unibet offers a line of over thirty sports, focusing on mainstream options and covering over 1,000 markets for popular events. Their platform suits football, horse racing, and other traditional sports fans, with additional options for American leagues and niche sports. 

CS:GO, LoL, Overwatch 2, Starcraft 2, Valorant and more are available in Esports, although there are also betting options on TV & Novelty, entertainment awards and political elections.

The latter are particularly popular with Brits:

• Football: You can bet on matches from over 50 countries and around 100 leagues. As well as standard moneyline and total goals, bets can be placed on player and team shots on target, with open outcomes on which player will score, who will receive yellow or red cards, along with team card totals, fouls committed and even offside. You can also watch the Asian Champions League, LatAm and Scandinavian leagues.
• Horse Racing: With daily coverage of over 50 meetings, Unibet is a strong choice for horse racing punters. Events from the UK, Ireland, USA, Australia, and other major regions and live streams of selected races are available. There are also many promotions, including Best Price Guaranteed, Extra Places and Acca Boosts.
• Esports: The platform hosts many Esports disciplines, including Counter-Strike 2, Dota 2, League of Legends, PUBG, Valorant, Rainbow 6, and Call of Duty. For top CS 2 matches, Unibet is offering around 150 outcomes. Options include, beyond the obvious, betting on the winners of pistol rounds on each map, individual frags and headshots, plus rounds secured by disarming the bomb.

Since 2019, Unibet has operated in several US states. This is one of the reasons that the platform hosts expanded markets for the NBA, NFL, MLB, and NHL.

Live ​​Betting and Streaming

The In-Play section is one of the most user-friendly and easy to understand. The ‘Upcoming’ and ‘Streaming’ subsections, with a detailed schedule of upcoming events and filters by sport, make navigation easy. Events with planned broadcasts are marked with a green play icon.

Inside the coupon, in addition to the outcomes, you will find match insights, statistics and a graphical representation of the events.

The live streaming service covers a range of sports, including football, hockey, handball, Sports, tennis, table tennis, basketball, snooker, NFL and darts. 

Regarding football, the UK competitions are not represented, but you can watch La Liga and Ligue One live, as well as the championships of Denmark, Sweden, Turkey and Serbia. The leading leagues from Latin America and the AFC Champions League are also broadcast.

In addition, there are ATP and WTA, NBA, NFL and NHL tournaments. You can also find niche videos such as the Czech Republic Hockey Championship or the International Snooker Championship.

Useful to know for EPL matches, there are audio broadcasts via radio.

Margin

The lower the margin, the better the odds and potentially bigger payouts for players. Unibet odds can vary depending on the level of the tournament. The margin for Premier League football and top tennis is usually around 5%, whereas for cricket or less popular sports, it can be around 7% or more. See the examples below.

Sports	Tournament	Date	Match	Average 1×2 Margin	Average Total Margin
Football	Premier League	04/11/2024	Fulham v Brentford	4.49%	5.21%
Tennis	ATP Metz	04/11/2024	Richard Gasquet v Thiago Monteiro	5.36%	–
Cricket	International One Day	04/11/2024	Nepal vScotland	6.67%.	–

Additional Options

Unibet offers a few standard tools for modern online gambling, but it also includes some useful features:

• Cash Out: Full Cash Out is available on select sports, including soccer, basketball, American football, hockey, and more. 
• Bet Builder: Available for football, NBA, NFL, and NHL, allowing up to 12 outcomes from a single event.
• Bet Calculator: An interactive tool that supports various bet types, from singles to more complex options like Goliaths and Lucky 15s. Bettors can select fractional or decimal odds when calculating potential returns.
• Blog: A dedicated page featuring tips across various sports, including football, horse racing, golf, boxing, Formula 1, and MMA.

Deposits and Withdrawals

The site supports multiple payment options, including debit cards, Skrill, Neteller, and Apple Pay. Minimum deposits start at £5, with most withdrawals processed within 24 hours.

Payment Method	Min Deposit	Min Withdrawal	Withdrawal Time
Debit cards	£5	£15	Few minutes to one banking day
Instant Bank Transfer	£5	£5	Up to 24 hours
Skrill	£5	£10	Up to 12 hours
Neteller	£5	£10	Up to 12 hours

Unibet Customer Support

It offers customer support via 24/7 live chat, email, and freephone. There is also a comprehensive help centre and a community platform where users can exchange advice and experiences. The Help section is in the top menu on the right.

• Email: info-uk@unibetsupport.com
• Freephone: 0800329393 (8:00-00:00 CET)
• Live Chat: Available 24/7

Unibet App and Mobile Options

Android and iOS apps has the same features as the website, including the ability to deposit, withdraw, Cash Out, etc. 

The Android version 5.6.1, at 34.6 MB, requires system version 6.0 or higher, while the iOS version is 191.4 MB and compatible with iOS 16.0 or later. The app is rated 4.1 on Google Play from 10K reviews and has over 500K downloads. On the App Store, it holds a 4.1 rating from 3.5K reviews.

Security and License

The brand operates under a UK Gambling Commission licence, registered under account number 45322. This licence authorises Unibet to offer betting on real-life events and virtual sports, as well as separate licences for casino games and bingo.

Unibet employs standard security protocols, including 128-bit SSL encryption for all data exchanges and payment transactions. Credit card details are encrypted and stored securely in accordance with the Payment Card Industry Data Security Standard. Third parties regularly audit security, and an intrusion detection system monitors network traffic 24/7.

A dedicated fraud department ensures additional protection by suspending and investigating accounts with suspicious activity.

UKGC Account Number (Licences)	45322
List of excluded players	Yes
Self-exclusion	Yes
SSL	Yes

Safer Gambling

Unibet provides several tools to help players manage their gambling responsibly:

• Deposit Limits: Set daily, weekly, or monthly maximums to help control spending.
• Loss Limits: Specify weekly or monthly net losses to restrict further emotional deposits.
• Product Block: Restrict access to specific Unibet products to help manage playing habits.
• Time Out: Temporarily block account access for up to 6 weeks; the account reactivates automatically after the period ends.
• Self-Exclusion: Block access for 6 months to 5 years. This option also includes enrollment in GAMSTOP, which prevents access to all UK gambling sites.

For further support, Unibet connects players with trusted organisations:

• BeGambleAware: 0808 802 0133
• GamCare: UK National Gambling Helpline – 0808 802 0133
• Gamblers Anonymous: Local support groups
• Gambling Therapy: International support via text, online groups, and forums

Our Opinion

Unibet, one of the pioneers of the online betting industry, has not lost its position in traditional British sports and is ready to be surprised by the depth of its line in other areas. For example, the number of outcomes for popular Esports can reach 150, which is a good indicator.

Traditional football fans can watch matches from 16 championships across Europe, Latin America and Asia and listen to radio broadcasts of Premier League games. The bookmaker’s margin on the European Top Five leagues is around 5%, and there are also additional promotions with Free Bets for betting with Bet Builder.

If you are new to horse betting, this site with a stand-alone Racing section is definitely your choice. As well as a host of markets and special Unibet promotions, you’ll find daily Naps&Tips, Racing guides and the chance to watch many races live.

The bookmaker also adheres to high industry standards in all additional parameters, such as the number of payment methods, the convenience of mobile apps, and providing complete pre-match statistics. The site looks like the place to be if you need a partner with a wide range of everything.

Frequently Asked Questions