William Hill Sportsbook: Analysis

With years of history behind the company, our team meticulously assessed all of the aspects that William Hill offers to punters. We then compiled a guide focusing on various criteria such as the line, competitiveness of odds, promotions and features of this operator.

Advantages and Disadvantages

Brief Information

Year of foundation	1934
Owner	WHG (International) Limited
Mobile application	Android / iOS
Welcome bonus	Bet £10 & Get £60
Minimum deposit	£10
Features	Bet Builder, Cash Out, Free Betting Games, Daily Rewards, 2-Up Enhanced Odds Markets
Customer service	Live chat, Social Media, Help Centre

William Hill Welcome Bonus

Upon registration at the William Hill betting site, you can claim up to 6 times the deposit value in Free Bets. 

To be eligible, use the code “X60” when opening a new account. However, the bonus is mixed between the sportsbook and the Vegas section. Deposit £10 through the promotion page for a £20 bonus fund to play select games. There is a 30x rollover on the promo money intact. After that, make a qualifying wager of £10 on 1/2 odds to get 4x£10 Free Bet tickets. These must be used within 7 days. 

The following payment methods are excluded from the promotion: PayPal, Paysafecard, Apple Pay, Neteller, Skrill, ecoPayz, or William Hill PLUS Card.

Full T&Cs apply: https://promotion.williamhill.com/en-ie/sports/general/ppc/x60/multi-v3?

William Hill Product and Features

William Hill had been accepting bets since the 1920s; however, it was in 1934 that they were legally allowed to operate as a bookmaker in the UK. There’s still plenty to talk about when writing a William Hill review. Below, we talk about each aspect one by one, describing this operator’s strong and weak sides. 

Sports and Markets 

You are offered to stake in 37+ sports on this platform. Popular disciplines aside, there are various specific additions such as bowls, politics and TV Shows. Let’s focus on some of the top choices and see what the operator has in store:

• Football. 2000+ outcomes per top match. You can place Bet Builders, Cash Out wagers and take advantage of regular enhanced odds markets in a dedicated tab. League variability is prominent, including various niche competitions. Ante-post betting is present, wide choice of markets and specials are available, such as managerial ones, placements for the Champions League and more. 
• Tennis. All of the biggest attractions are present. You can wager on ATP and WTA competitions, Grand Slam tournaments, place outright stakes and more.
• Basketball. There is plenty to choose from for the fans of squeaky boots and flashy dunks. NBA and WNBA, as well as European leagues and top-tier competitions, are available. Multimatch coupons are prepared for you to select with enhanced prices. Bet Builder is available for premiere events. 

Streaming and Live Betting

William Hill betting site offers live streaming of events to registered and verified punters. The range of markets for In-Play gambling is decent; even low-tier competitions see 100+ markets when live. The match tabs also offer various statistics, graphical representations of the matches are present, as well as text and key moments. You can also use tools like Bet Builder In-Play to combine multiple selections into an accumulator bet. 

Margin

We are strict when it comes to fees bookmakers implement towards the odds. The margins dictate how profitable in the long run the stakes will be for the customers. In this case, the odds are generally competitive, and the average margin on victory is 4,86%, while for the totals it stands at approximately 6,57%. We counted many different matches from a plateau of sports, and here are some of our calculations to ease your understanding of the case:

Sports	Tournament	Date	Party	Margin in victory	Margin in total
Football	Premier League	09/11/24	Brentford – Bournemouth	4,85%	7,13%
Football	Champions League	06/11/24	Bayern Munich – Benfica	4,95%	6,65%
Tennis	ATP Belgrade	06/11/24	Francisco Cerundolo – Roman Safiullin	5,76%	8,11%
Tennis	WTA Finals	06/11/24	Aryna Sabalenka – Elena Rybakina	5,56%	8,02%
Basketball	NBA	07/11/24	Los Angeles Laker – Memphis Grizzlies	4,71%	4,77%
Basketball	NBA	07/11/24	Miami Heat – Phoenix Suns	3,35%	4,77%

Additional Options

There are many features that William Hill bookmaker offers to ease punters’ game. You can Cash Out, Bet Builder, Request a Bet and many more. Below, we break down what each of their specials does:

• Cash Out. You can withdraw your bet before the event ends. This lets you collect your winnings faster or avoid losing money. You can completely close the bet or do it partially and keep some of your funds In-Play. 
• Bet Builder. The feature is available both in pre-match and live. It allows you to combine multiple outcomes from one event into an accumulator. At most, you can add 8 selections into one ticket. 
• 2Up Enhanced Odds. On top of the regular money line, there is an opportunity to wager on 2Up one. This one has boosted prices and will automatically pay in case the team you chose will lead by 2 or more goals. 
• Free Betting Games. There are a couple to pick from, starting from the wheel that rewards punters with various incentives, including Free Bets and finishing with a fantasy competition. 

Deposits and Withdrawals

All of the top-ups on the William Hill sportsbook are fee-free and instant. To fund your account, you must have one of the following: Visa/Mastercard/Maestro, PayPal, Instant Bank Transfer, TrueLayer, Neteller, Skrill, William Hill CashDirect, paysafecard, ecoPayz or Fast Bank Transfer. The minimums are £10, except for debit cards and instant transfers, where you can deposit £5. 

All the withdrawal information becomes available on your personal cashier page after you initially top-up your account. 

William Hill Customer Support

You can find several methods to receive help on the betting site. William Hill offers a Help Centre where most common questions have been answered. Additionally, you can contact them through a live chat and/or on X (formerly Twitter). In case you want to suggest something, there is a feedback form where you can express your opinion on the platform and voice your desires. 

William Hill App and Mobile Options

There is a native application for both iOS and Android devices. William Hill betting site is a mess regarding convenience and ease of navigation, and the application did not go far away from its desktop alternative. The app is clunky; sometimes, the waiting time feels like watching the paint dry. Navigating is just as much of a chore as it is on the PC version, and some panels’ responsiveness demands upgrading. The quality requirements are stricter for an application that weighs around 100 MB. 

In particular, the lack of league names when opening the football tab, or overcrowded screens with unnecessary content seem to be the worst parts of this application. 

Security and License

William Hill bookmaker is completely legal in the UK. They were re-issued a licence (39225) by the Gambling Commission back in 2014, and it has yet to expire.

The website is well-protected with the latest protocols and signed certificates. Starting with the encryption of your personal banking details and transactions and finishing with a bulletproof security system to prevent unauthorised access. It might take more than one Erling Holland to break through that defence. 

Licence	UKGC (39225)
Excluded Players	Yes
Self-Exclusion Option	Yes
SSL/RSA	Yes
Laws that regulate casinos	Gambling Act of 2005

Responsible Gambling

William Hill sportsbook pushes the narrative of player protection and has a separate Safer Gamblin Hub where you can find most of the information on how to play fair, keep your mental health on point and have fun while gaming. This tab is available to all registered users. Here’s what’s inside.

• Activity Reminders. The website will trigger a notification letting you know how long you’ve been gambling.
• Deposit Limits. You can set a cap on how much money you can input on the site within a period.
• Time Out. There is nothing bad about taking a break from gambling for some time. Use this tool to freeze your account for a chosen time.
• Advice Section. A set of specific tips on maintaining healthy behaviour when gambling at the site.
• External resources. William Hill offers links to some of the services that help punters in need. You can find GamCare, GamStop, and Gambling Therapy sites there. 

Other Recommended Bookmakers

Our Opinion

William Hill is a classic sportsbook. The odds offered here are generally competitive, especially if you are not searching for any exotic markets. To top it off, there are many features to help make your time easier when gambling and a bunch of promotions are running simultaneously as well. Partial and full Cash Out availability and an eight-outcome Bet Builder are great ways to make betting more flexible. 

On the other hand, the site needs renovation. The design is dull, the UI is rusty, and it barely meets the modern-day quality requirements. All navigation is a patience test as it will take more time to adapt to the horrible filtering and sports tabs than it would to open your own sportsbook. 

Frequently Asked Questions